You schedule a 45 minute interview.
The participant says, "I don't think I have much to share."
Five minutes later, they're showing you screenshots, spreadsheets, sticky notes, and a workaround they've used for three years.
Meanwhile, your carefully crafted research guide has been abandoned. 😄
You discover pain points nobody reported, features nobody uses, and needs nobody anticipated.
By the end, you've rewritten half your assumptions.
And that's the beauty of qualitative research. The best insights are usually hiding behind, "Actually, one more thing..."
Bridge 2 Buisness
Bridge 2 Business helps organizations unlock their full potential by bridging the gap between traditional operations and digital transformation. With most businesses failing to fully harness online opportunities, we empower them to enhance performance and thrive in the digital age.
Digital marketing
Domain
Bridge 2 Business
Client
10 weeks
Duration
The challenge.
The challenge was overcoming the overwhelming clutter of information and visual elements that hindered user navigation and engagement. Streamlining the content while maintaining functionality required a balance between simplicity and usability. Reducing unnecessary elements without compromising essential features was key. Through thoughtful design choices, I created a minimal, clean interface that enhances the user experience and ensures intuitive interaction.
NDA (name changed)
NDA offers three primary methods for onboarding third parties to the platform: integrations, bulk upload, and manual entry. In most cases, clients prefer to onboard multiple third parties through integrations due to the efficiency it offers when dealing with large volumes. However, in situations where clients need to manually add a third party, they can provide their specific requirements. Based on these requirements, we can customize the form fields to accommodate the manual onboarding process. By providing these three onboarding options and customizing forms to align with individual client needs.
Compliance
Domain
3 weeks
Duration
The problem.
The visual elements are inconsistent and do not follow the heuristics, leading to user mistakes during the onboarding process.
The solution.
I conducted usability testing to confirm the hypothesis and provided the best possible solution that aligns with the development team's requirements and business needs.
B2B
Domain
Maxlence Consulting
Client
2 weeks
Duration
30%
Improvement in user engagement
20%
Conversion rate improvement
15%
Cost reduction
Next Project
Unifying Dealer Experience
