Bridge 2 Business helps organizations unlock their full potential by bridging the gap between traditional operations and digital transformation. With most businesses failing to fully harness online opportunities, we empower them to enhance performance and thrive in the digital age.
Digital marketing
Domain
Bridge 2 Business
Client
10 weeks
Duration
The challenge.
The challenge was overcoming the overwhelming clutter of information and visual elements that hindered user navigation and engagement. Streamlining the content while maintaining functionality required a balance between simplicity and usability. Reducing unnecessary elements without compromising essential features was key. Through thoughtful design choices, I created a minimal, clean interface that enhances the user experience and ensures intuitive interaction.
Research
User study gives an in-depth understanding of users’ values, perceptions, and experiences. Bridge 2 business's user interview process was targeted around the questions -
How easy is it for you to find the information or services you’re looking for on the website?
This assesses the site’s usability and information architecture.
What aspects of the website’s design or content do you find most appealing or engaging?
This helps identify elements that resonate with users and enhance their experience.
Are there any areas or features on the website that you find confusing or difficult to use?
This highlights potential usability issues that need addressing.
What additional features or content would you like to see that would help you better understand or engage with the digital marketing services?
This provides insights into user needs and potential enhancements for the site.
I found out very relevant answers to these questions. Users care about clear, relevant information, easy navigation, credibility, visual appeal, and responsive performance when interacting with a website.
Analysis
The user study analysis was centred around some common Digital marketing agencies like
Users want to find information easily and prefer an intuitive, user-friendly layout
A visually appealing design is important for engaging users, as professional and aesthetically pleasing designs can enhance their experience.
To build trust, users look for credibility through testimonials, case studies, and evidence of expertise.
A positive user experience depends on fast load times and seamless functionality across devices.
Scenario 1: Scenario: Struggling to Find Relevant Services
User: A small business owner looking for digital marketing services.
Goal: Find a specific service, such as social media marketing, to enhance their business.
Pain Point: The website’s navigation is confusing, and the services are buried under unclear categories.
Frustration: After several minutes of searching, the user becomes frustrated, unable to find detailed information on social media services, and leaves the site.
Scenario 2: Unclear Value Proposition and Trust Issues
User: A marketing director comparing digital marketing agencies for a partnership.
Goal: Evaluate the company's capabilities and trustworthiness.
Pain Point: The website lacks client testimonials, case studies, and clear proof of past success.
Frustration: Without evidence of results or industry credentials, the user feels uncertain about the company's expertise and decides to look for more credible option
Scenario 3: Confusing Pricing and Contact Process
User: A freelance entrepreneur ready to hire a digital marketing agency.
Goal: Understand pricing details and initiate contact.
Pain Point: The pricing is vague, and the contact form is lengthy and complicated.
Frustration: The user becomes frustrated with unclear pricing information and abandons the inquiry process due to the cumbersome form, moving to a competitor's website with transparent pricing and a simple contact option.
Scenario 4: Mobile Experience Issues
User: A tech-savvy professional browsing the website on their smartphone during a commute.
Goal: Explore available digital marketing packages and check for testimonials.
Pain Point: The site takes too long to load and displays poorly on mobile devices, with overlapping text and images.
Frustration: The user grows impatient with the poor mobile experience and leaves the site, assuming the company is outdated or not responsive to modern needs.
Ideate
When ideated on Bridge to Business, the goal was to create a user-friendly experience that empowers businesses to explore digital transformation with confidence. Key services like strategy, ROI, and success stories were clearly displayed.
Conceptualize
The concept focused on building a user-friendly platform that empowers businesses to explore digital transformation with ease. Key features include grouping of services with clean interface design. The design emphasizes simplicity, trust, and clarity to help users make informed digital marketing decisions.
Final design
Before VS After